SOCIAL MEDIA - minor task

Instagram page Moon River Frank Ocean by Leelu Amosa

• The reason behind my profile picture is frank is very mysterious as an artist so i watched to match that theme it's also a shadow which adds to that.

• Then for the highlights I made them on a Instagram account then took a screen shot then put it on this I purposely did a moon emoji and river and me because that's the song so it's like a hidden easter egg for the fans.

• Then for the posts I took all of the photos and put a filter on them to match the frank ocean moon river aesthetic and have the same feel for all of them.

1. Stars as Constructions: Stars are artificial images, assembled from diverse media materials, including advertising, magazines, and performances. They are presented as "real people" experiencing genuine emotions to foster audience relatability and drive product sales.

2. Industry and Audience: Media institutions, like record companies, shape stars to appeal to specific target demographics, thereby maximizing profits. This involves crafting a unique selling point (USP) for each star to distinguish them in the market.

3. Ideology and Culture: Stars often embody and promote particular ideologies or cultural values, influencing societal norms and behaviors. They serve as symbols that audiences may emulate, affecting fashion, attitudes, and lifestyles.

4. Character and Personality: A star's public persona is developed over time, often aligning with generational expectations and audience desires. This persona must balance relatability with uniqueness to maintain public interest.

5. The Star Paradox: Dyer highlights a duality in star images—they must appear both ordinary (relatable) and extraordinary (admirable). Additionally, stars are simultaneously present in fans' lives through media yet remain physically distant and unattainable.

Frank Ocean

Frank Ocean exemplifies Dyer's Star Theory through his carefully curated public image and artistic persona.

• Construction of Image: Ocean maintains a level of mystique by limiting public appearances and interviews, allowing his music and selective media presence to define his image. This deliberate construction fosters intrigue and positions him as an enigmatic figure in the music industry.

• Industry and Audience Engagement: By addressing themes of identity, love, and vulnerability, Ocean connects with a diverse audience, particularly resonating with marginalized communities. His unique sound and storytelling serve as his USP, distinguishing him from other artists.

• Ideological Influence: Ocean challenges traditional norms within the R&B and hip-hop genres, particularly regarding masculinity and sexuality. His openness about his own experiences encourages broader conversations about these topics in society.

• Persona Development: Over time, Ocean's persona has evolved to reflect a balance between accessibility and exclusivity. He engages with fans through his music and occasional social media activity, maintaining interest while preserving his privacy.

• Embodiment of the Star Paradox: Ocean's relatability through his lyrical content contrasts with his elusive public presence, embodying the paradox of being both present in fans' lives and physically absent.

Frank Ocean's career and public image match with Richard Dyer's Star Theory, showing how a star's image is a strategic construction that influences and reflects values while engaging audiences on different levels.